Hey, I’m Oona,
Designer and Art Director from Finland with an eye for detail, a love for bold design, and a firm belief that branding should never be boring.

I studied design in Brussels, worked for several years at a branding agency in the Netherlands, and now run my own one-woman studio from Helsinki, collaborating with clients globally.

Over the years, I’ve worked on a wide range of design projects — from big-picture concepts and brand identities to websites and packaging. My time in agencies gave me a solid foundation in branding, strategy, and creative direction, and taught me how to shape cohesive visual systems across all kinds of formats.

Before design took over, I spent most of my life on the ice. I spent years figure skating, both solo and in teams, where I learned persistence, discipline, and the value of refining something again and again and again, until it truly works.

When I’m not deep in design files, you’ll probably find me planning my next party, throwing punches at the boxing gym, or trying to justify yet another colorful vase purchase. I’m also widely known for my unwavering loyalty to Freestyler (the 2000s anthem, which is Finnish btw) and celebrating everything with Aperol Spritz.

Think we’d get along? Let’s meet up!

Good design isn’t just about taste — it’s about how you think, work, and collaborate. Here’s what drives mine.

Design with impact

I love working with brands that are doing good — for people, communities, or the planet. Design can help amplify change, and I want to be part of that.

A true collaboration

I see every project as a partnership. We work together — openly, honestly, and with a shared goal.

All in, always

When I take on a project, I’m fully committed — to the outcome, the details, and making it the best it can be.